Better Blogs, Episode # 6

Describe the media

If you’re embedding a video, an image, or even a PDF file, tell us what the media is about. Media takes extra time to download, and visitors would like to know if it’s worth their time–especially if they’re on dial-up. Providing a description also helps with your media file being found in a Google search.

This is important if the media is considered “content.” If the media is simply “window dressing” or you consider it an “icon,” I don’t feel this is as necessary.

WordPress alternate text options

Regardless, any time you insert a picture, you should always fill out the alternate text text box. This is what will appear if the image becomes unavailable, and what search engines use to identify the media. Blind or low-vision visitors can have this text read to them with appropriate software, like Apple’s Universal Access.